MICHELOB ULTRA
INNOVATION CENTER

SPACE DESIGN

 
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THE CHALLENGE

As part of our platform the ULTRA Brewing Collective, we wanted to build a home for experimentation and ultimately creation.

A place where new ideas and product at the intersection of brewing and active lifestyle could be explored. We knew that we had to create a function informed multi discipline space.

A place where people could come come together to learn, ideate & create. A home where people could be comfortable getting their hands dirty brewing new recipes and participating in brand presentations, ideation sessions and sampling events.

 

To deliver this in a limited footprint we focused on:

Function

Adaptability

Inspiration

 
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Function

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Adaptability

 
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Inspiration

 
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