As part of our platform the ULTRA Brewing Collective, we wanted to build a home for experimentation and ultimately creation.
A place where new ideas and product at the intersection of brewing and active lifestyle could be explored. We knew that we had to create a function informed multi discipline space.
A place where people could come come together to learn, ideate & create. A home where people could be comfortable getting their hands dirty brewing new recipes and participating in brand presentations, ideation sessions and sampling events.
To deliver this in a limited footprint we focused on: